Resolve problems and conflict by mastering the "personal perspective" that explains even the most difficult behaviors. 

Know the secret to communicating with difficult people and get things done with everyone around you - both in the office and at home. 

Get positive results from any conflict situation by knowing how to map out your typical response to conflict and practicing easy-to-use creative conflict resolution strategies. 

Recognize when you are someone else's difficult person and what to do about it so that you remain productive and in control of the situation. 

Understand the "Hierarchy of Values" and what it means to the resolution and prevention of conflict. 

Resolve conflict by chunking up, examining motives, and adopting beliefs that will enable you to quench the flames of conflict and disruptive behavior. 

Become more valuable to yourself, at the office and at home because you are in control of yourself and the outcomes of your day-to-day encounters with other people. 

Get what you want out of life because you know how to discover and use the unconscious strategies and criteria that other people are using to make their decisions. 

Easily connect with anyone, anywhere, at anytime because you know the proven techniques to create instant rapport in any situation. 

Motivate anyone (include you) because you've discovered the one reason why people do what they do...and I will reveal the ten top-level universal motivators that few people are aware of. 

Turn email into a powerful competitive edge by understanding why it often goes wrong and adopting an easy-to-use five-step system for turning it to your advantage. 

Tap into the mysteries of non-verbal communication and make sure people instantly "get it" when you communicate. (Wait until you see my candid video of elevator behaviors!). 

Use incredibly powerful but subtle questioning techniques that make it easy for people to adopt your ideas. (You will learn on the first morning of the seminar the one word that you never ever want to begin a question with, yet most people do it all the time.) 

Get the edge in negotiations when you learn the "confidence physiology" that instantly conveys to everyone around you that you are a confident person. (Tip: the difference is only one inch!) 

Create sales magic by discovering each prospect's perspective (without ever letting on that you've figured it out). 

Instantly adapt your message to any person or audience quickly and accurately every time. 

Draw people to you and your business like magnets to metal by using the power of culture. 

Know why other people's presentations fail and know how to avoid like the plague these four reasons so that your presentations are successful and productive. 

Uncover what someone really thinks with Paul's battle-tested techniques (even if the other person really doesn't know what they think!). 

Understand and master the six primary methods of persuasion used by the greatest sales people, politicians, motivators, orators and preachers of the last one hundred years. 

Know how to prevent your own perspectives from contaminating and destroying your messages. 

Easily neutralize objections and resistance with a deceptively simple tactic. (By using this tactic you will swiftly regain control and influence over any situation.) 

Make "Yes!" the only possible response when you know the five words that you must use to discover the other person's values. 

Own the keys to the kingdom when you know the four additional words to use that help people clarify their values.

Get the results you want and need because you know how values are set. (By knowing this you can set your own values and those of other people.)

Change long established values, patterns and habits easily because you know the most powerful secret. 

Get people to tell you everything because you know exactly what to say that makes them want to tell you. 

Become the ultimate motivator because you know the one reason why people (including you) do what they do. 

Easily close deals because you know how to read the telltale signals that let you know when you have reached the top of someone's hierarchy and you have all the information you need to get it done. 

Massively increase your profits because you know the easiest way to instantly adapt your sales and marketing to match your prospect's values (and in the proper order). 

Turn prospects into dollars like magic because you know why "criteria" are the pieces of the sales puzzle that even seasoned sales and marketing professionals often miss. 

Quickly and easily connect with people because you know the "Golden Rules" that give you the power to make them immediately like and trust you. 

Quickly heighten your own state of awareness and sharpen your perceptions and powers of persuasion.

Create a powerful bond with anyone using the most amazing easy-to-use technique ever discovered. 

Master the "confidence physiology" that instantly conveys to other people "you" are the person in charge of any situation. 

Prosper in even the most difficult times because you know the difference between an average and an outstanding salesperson can often be measured by simple changes to your tone of voice. 

Get what you want by using the "secret" word. (Hint: It's not "please.") 

Make your point without the other person even knowing it when you use Paul's number one most powerful edge technique of using metaphors and stories. 

Tip the scale in your favor when you need something extra by knowing how the old-fashioned "head bob" technique has been modernized into the powerful concept of "yes sets." 

Have people instinctively respond exactly the way you want them to because you know easy ways to use embedded commands in your conversations that "mark off" key elements of your message. 

Walk away unscathed even when you must deliver the most difficult or outrageous information by using second, third and fourth party quotes. 

Supercharge any marketing or sales campaign by using the same abstractions that Barack Obama used to win the presidential election and become the most powerful man in the world. 

Force the other person's unconscious mind to pay attention to you by using the powerful strategy of nested loops.